> ## Documentation Index > Fetch the complete documentation index at: /help/llms.txt > Use this file to discover all available pages before exploring further. # How the Facebook and Instagram connection works > You connect your own Facebook account and choose your Pages. What Kerux can and can't do with them, who pays for what, and how to take the access back. Kerux uses your Facebook in two places: **Lead Ads**, to bring in the people who fill in your lead forms, and **Social posts**, to publish on your Facebook Pages and Instagram. This page explains what you allow when you connect, what Kerux does with it, who pays for what, and how to take the access back. > [!NOTE] > > Connecting Facebook directly isn't available in every workspace yet. If **Connect** on the **Facebook / Instagram** row opens the Zapier or Make steps, or the Facebook card in **Social posts** says **Not available yet**, bring your lead ad contacts in [through Zapier or Make](/help/integrations/facebook-lead-ads.md#connect-through-zapier-or-make) meanwhile. ## Your own Facebook, your own Pages * **You connect your own Facebook account.** You sign in to Facebook yourself and choose which of your Pages Kerux may use, and the Instagram professional accounts linked to them. * **Kerux acts on your behalf, only on the Pages you chose.** Posts are published on your Page, and contacts from your lead forms arrive in your workspace. * **Nothing goes through anyone else's account.** Not Kerux's, not another customer's. * **Kerux never sees your Facebook password.** You type it on Facebook's own screen, never in Kerux. ## Where you connect | To | Where | Who can connect | | - | - | - | | Bring in contacts from your lead ads | **Integrations > Connections**, **Connect** on the **Facebook / Instagram** row | Workspace owners and admins | | Publish and schedule posts | **Campaigns > Social posts > Accounts**, **Connect** on the **Facebook** or **Instagram** card | Owners, admins and members | Each one asks Facebook only for what it needs. If you use both, you go through Facebook's screens twice. That's normal. ## The screens you see on Facebook **1. Sign in** Click **Connect** in Kerux. Facebook opens. Sign in with the Facebook account that manages your Pages, or continue as yourself if you are already signed in. **2. Choose your Pages** Facebook shows **Choose the Pages you want Kerux to access**. We recommend **Opt in to current Pages only**, then tick the Page or Pages Kerux should use. A Page you create later isn't included: connect again to add it. When you connect for posts, Facebook may also ask which Instagram accounts Kerux may use: tick the ones linked to your Pages. **3. Keep every permission on** Facebook lists what Kerux asks for, each with a switch or a tick. Keep them all on, then click **Save** or **Continue**. If one is off, the part of Kerux that needs it can't work. **4. Back in Kerux** * **Lead Ads**: the Facebook / Instagram panel opens with your Pages. Tick the ones whose contacts come in and click **Save Pages**. * **Social posts**: **Accounts** shows **Connected. Your accounts are ready in the planner.** Each Page appears on the Facebook card, and its linked Instagram account on the Instagram card. ### What each permission is for For **Lead Ads**: | Permission | What Kerux uses it for | | - | - | | The list of your Pages | Shows your Pages so you can pick them | | Your Page's content and engagement | Gives Kerux access to each Page you picked (Facebook asks for it with the others) | | Your Page's settings | Turns on the delivery of new lead form contacts to Kerux, and turns it off when you disconnect | | Your Page's ads | Reads your Page's lead forms and their questions. Facebook files lead forms under ads; Kerux never creates, changes or pauses an ad | | Your Page's leads | Reads the answers of each form someone sends | For **Social posts**: | Permission | What Kerux uses it for | | - | - | | The list of your Pages | Shows your Pages and their linked Instagram accounts | | Your Page's content and engagement | Gives Kerux access to each Page, and checks that a post went out, so it's never published twice | | Create posts on your Page | Publishes the posts you schedule | | Publish videos | Publishes a post with a video | | Your Instagram account and its posts | Shows the account, and checks that a post went out | | Publish on Instagram | Publishes the posts you schedule on Instagram | ## Who pays for what * **Your ads:** you create and pay for them in your own Meta Ads Manager, with your own payment method. Kerux doesn't create ads, doesn't ask for access to your ad accounts and never touches your ad spend. * **Connecting Facebook and Instagram:** included in your Kerux plan, with no extra charge. Lead Ads are part of **Pro** and **Agency**, and of the free trial. Social posts on Facebook and Instagram are in every plan. See [Plans and billing](/help/account/billing.md). * **Zapier or Make:** if you bring contacts in that way, that tool's plan is yours. Facebook Lead Ads is a premium app in Zapier, so it needs a paid Zapier plan; in Make, each contact uses a few of your monthly operations. ## What Kerux does with the connection * **Brings in your lead ad contacts as they arrive.** Each person who fills in a lead form on a Page you ticked becomes a contact and can start a campaign. Instagram lead ads run from your Facebook Page, so they come in too. See [Facebook and Instagram lead ads](/help/integrations/facebook-lead-ads.md). * **Publishes and schedules your posts** on your Facebook Pages and Instagram, at the time you or your teammates chose. See [Social posts](/help/campaigns/social-planner.md). * **Shows which ad brought each contact** in **Analytics > Ads**. Connected directly, Facebook sends the ad's id but not its name, so the row says **Name unknown**. See [Ads](/help/leads/ads-dashboard.md). What Kerux never does: * Publish anything nobody in your workspace scheduled or published. Posts planned with AI stay drafts until you click **Schedule campaign**. * Read your private messages on Facebook, Messenger or Instagram. Kerux doesn't ask for that access. * Create, change, pause or pay for ads, or look at your ad accounts. * Share your Pages or your contacts with another workspace or another customer. ## Privacy and control * **Access is per Page.** Kerux only reaches the Pages you chose on Facebook's screen. * **Stored securely.** The access Facebook gives Kerux for each Page is kept encrypted and only used for the work above. * **Stop one Page's contacts:** in **Integrations > Connections**, open the **Facebook / Instagram** row, untick the Page and click **Save Pages**. * **Disconnect Lead Ads:** in **Integrations > Connections**, click **Disconnect** on the **Facebook / Instagram** row. Kerux asks **Disconnect Facebook? Contacts stop coming in from its Pages, and Kerux deletes the access it kept.** Contacts already in Kerux stay. * **Remove a Page or Instagram account from Social posts:** in **Campaigns > Social posts > Accounts**, click the **x** next to it and confirm. Its posts that haven't gone out are cancelled; published posts stay. Kerux deletes the access it kept for that account. * **Remove Kerux in Facebook:** in Facebook, open **Settings and privacy > Settings > Business integrations**, find Kerux and click **Remove**. Kerux's access to your Pages stops right away, on both Lead Ads and Social posts. See the [privacy policy](https://www.usekerux.com/privacy). ## Common problems > [accordion] Kerux shows Fix, Reconnect or Connect again > > Facebook stopped accepting Kerux's access: you changed your Facebook password, removed Kerux in Facebook, Facebook ended the access, or a permission was turned off. For Lead Ads, click **Fix** (or **Reconnect**) on the **Facebook / Instagram** row in **Integrations > Connections**. For Social posts, click **Connect again** on the Facebook or Instagram card in **Accounts**. Keep every Page and permission ticked on Facebook's screens. Your Pages, campaign triggers and scheduled posts stay as they were. > > The Facebook / Instagram row also shows **Needs attention** with **Fix** when no Page is ticked: tick a Page and click **Save Pages**. > [accordion] A Page is missing > > Facebook only shows Pages you manage. For Lead Ads, you need to be able to advertise for the Page (its admin, or someone with advertiser access). Or the Page wasn't ticked on **Choose the Pages you want Kerux to access**, for example a Page created after you chose **Opt in to current Pages only**. Check your access to the Page in Facebook, then connect again (**Reconnect** in Connections, **Add another** or **Connect again** in Social posts) and tick the Page. If Facebook only asks you to continue, choose to edit your earlier settings to see the Page list. > [accordion] No Pages or accounts were found for this sign-in. > > The Facebook account you signed in with doesn't manage a Page, or no Page was ticked. Sign in with the account that manages your Pages and tick them. > [accordion] Instagram is missing > > Kerux can only post to an Instagram **professional** account (Business or Creator) that is **linked to one of your Facebook Pages**. Switch the account to professional and link it to the Page in Facebook or Instagram, then click **Connect again** (or **Add another**) on the Instagram card and tick both the Page and the Instagram account. Instagram lead ads don't need this: they come in through the Facebook Page. > [accordion] The connection was cancelled. > > You clicked **Cancel** or closed Facebook's screen before the end. Click **Connect** again and finish the steps. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.