Acceptable Use Policy
Last updated: November 9, 2026
This policy applies to everyone who uses Kerux, including its AI features: Write with AI (message drafts), Suggest reply, Reply with AI, AI campaign drafts and the campaign assistant. It is part of our Terms of Service. You are responsible for every message sent from your workspaces, including messages first written by the AI.
Prohibited content
You may not use Kerux, or ask its AI features, to create or send:
- sexually explicit, pornographic or other NSFW (not safe for work) content of any kind, in messages, drafts, replies or campaign copy;
- any sexual content involving minors, which we report to the authorities;
- harassment, threats, bullying, hate speech or discrimination against any person or group;
- content that promotes violence, self-harm, terrorism or extremism;
- scams, phishing, malware, or links meant to deceive or harm the recipient;
- impersonation of a real person, company or organization, or false claims about who you are;
- misleading or false claims, fake urgency, or invented facts presented as true;
- offers of illegal goods or services, gambling, weapons, drugs or other regulated products;
- content that infringes someone else's intellectual property or privacy.
Prohibited uses
- Sending spam or unsolicited bulk messages, or messages to people who asked you to stop.
- Using fake, rented or shared LinkedIn accounts, or accounts you are not authorized to use.
- Trying to get around the AI's content rules, Kerux's limits or our security measures.
- Using the AI to generate content for any purpose other than your own professional outreach.
Voice cloning and synthetic media
Kerux can speak your campaign messages in your own cloned voice. This is allowed only under these rules:
- You may clone only your own voice, recorded by you in Kerux, after ticking the consent that says it is your own voice and that you agree to clone it. Kerux keeps that consent on record.
- You may not record, upload or imitate another person's voice, with or without their permission, and you may not use a cloned voice to make anyone believe they are hearing someone else.
- Deepfakes, face swaps, altered or synthetic video or audio of other people, and any other synthetic media meant to deceive are prohibited, whether made in Kerux or elsewhere and sent through Kerux.
- Voice notes are for your own professional outreach, under the same rules as every other message in this policy.
We delete a cloned voice and may suspend the account when these rules are broken, and we cooperate with the person whose voice was imitated.
Text messages, WhatsApp and email
You are the sender of every message (see our Terms of Service). In particular, you may not:
- send text messages (SMS) or WhatsApp messages to anyone who has not given you their phone number and their prior consent to get messages from you (for marketing texts in the United States, prior express written consent), or send cold or unsolicited texts or WhatsApp messages;
- text or message purchased, rented, shared, scraped or appended phone lists, or phones found by enrichment tools, or any number on a do-not-call list without that person's consent;
- text people outside their daytime hours, or more often than the law where they live allows, or send texts without naming your business and saying how to opt out;
- keep messaging anyone who replied STOP, unsubscribe or anything else that asks you to stop, or add them again under another address or number;
- send texts from US numbers that are not registered for A2P 10DLC, or content that wireless carriers prohibit (for example sex, hate, alcohol, firearms, tobacco or cannabis offers);
- send emails with false or misleading headers, sender names or subject lines, or remove, hide or change the unsubscribe link and postal address Kerux adds to campaign emails;
- contact people in the EU, the UK or Canada without a lawful basis under the GDPR, the UK GDPR, ePrivacy rules or CASL;
- get around Kerux's consent checks, quiet hours, opt-out handling or do-not-contact list.
How the AI features enforce this
Kerux's AI features are instructed to refuse requests for prohibited content, including sexually explicit or NSFW material. Text written by the AI is a draft that a person reviews before it is used, unless you turn on automatic replies. With automatic replies on, Reply with AI can answer some of your leads' replies by itself: it follows your instructions and Kerux's safety rules, waits a few minutes and only sends inside your campaign's sending hours, answers at most once a day per conversation, and never sends links, email addresses or phone numbers (an answer with one is kept as a draft for you). People who ask you to stop writing are never answered. Automatic answers by reply type only send templates that you wrote yourself. You are responsible for automatic replies like any other message sent from your workspace. Each organization has a monthly limit of AI uses.
What happens if this policy is broken
We may remove content, pause campaigns, stop sending on any channel, disconnect LinkedIn accounts, email inboxes, Twilio numbers or WhatsApp numbers, suspend AI features, or close the account, at once and without refund where the law allows. To report abuse, write to support@usekerux.com.