Via API steps and webhooks No app to install: Kerux talks to Pipedrive's API with HTTP steps and webhooks, set up once.

LinkedIn replies as Pipedrive deals

When a lead replies on LinkedIn, an API step creates the person and a deal in Pipedrive. When the deal is won or lost, Pipedrive tells Kerux and the follow-ups stop.

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How it works

Maria replies
She answers your second LinkedIn message.
A deal appears in Pipedrive
Person, deal and owner, created by an API step.
Maria Lopez
1. Deal won in Pipedrive
2. Follow-up 2
3. Thank-you message
Won in Pipedrive, done in Kerux
The webhook ends the sequence and sends a thank-you.

An example workflow

LinkedIn invitation, then two messages a few days apart.
The lead replies: the When the lead replies box sends them to a short follow-up campaign, where a Webhook / HTTP step creates the person in Pipedrive (name and email).
A second step creates the deal with person_id from the first answer: {{steps.person.response.body.data.id}}.
A Wait for webhook step listens for Pipedrive's deal updates, matched by the deal id.
Won: send a thank-you message. Lost: tag the lead and end the campaign.

What data flows

Kerux sends to Pipedrive

email
lead.first_name
lead.last_name
lead.company
lead.title
lead.linkedin_url

Pipedrive sends to Kerux

data.id

Set it up

In Pipedrive, open Settings > Personal preferences > API and copy your API token. Kerux sends it in the x-api-token header.
In Kerux, open Integrations > Connections and click Connect on Custom API (under Developers). Pick how Pipedrive signs in, paste the key and Pipedrive's Base URL, click Save, then Test connection.
In the follow-up campaign the When the lead replies box sends leads to (Send to another campaign), add a Webhook / HTTP step: POST to /api/v2/persons with the lead's name and emails, then a second step POST to /api/v2/deals with a title and the new person_id.
For updates back, add a webhook in Pipedrive (Tools and apps > Webhooks) for deal updates, pointing to a Kerux Wait for webhook step's shared URL.
In the campaign's Builder, click Test to open Test on one lead: the lead's journey shows what Kerux sent to Pipedrive and what came back.

Questions

Does Kerux have a native Pipedrive integration?

Not a one-click app. Kerux works with Pipedrive today through Pipedrive's own API: you save your Pipedrive key once in Kerux, then HTTP steps and webhooks do the work inside your campaigns. Nothing to install and no Zapier needed.

Can Pipedrive start a LinkedIn campaign?

Yes, through Zapier, Make or n8n: a new person or deal stage in Pipedrive sends the person's LinkedIn URL to a Kerux trigger URL, and they enter the campaign. Pipedrive's own webhooks send its fixed format, which Kerux can use to move a lead already in a campaign, not to create one.

Which Pipedrive plan do I need?

Pipedrive says every plan comes with an API token for its REST API, so the steps on this page work on any plan.

What happens if Pipedrive is down or refuses a call?

The lead stops with Pipedrive's own error message and shows in Need attention with a Retry button. It never shows as finished because a call failed, and nothing else goes out to that lead until you decide.

Use it in a campaign

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