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Via API steps and webhooks No app to install: Kerux talks to Airtable's API with HTTP steps and webhooks, set up once.

Airtable records in and out of your LinkedIn campaigns

An Airtable automation posts new records to a Kerux campaign. When the lead replies or books a call, an API step updates the same record.

How it works

  1. Your automation runs

    When a record is added, a script posts it.

  2. Sofia joins the campaign

    With the record id kept on the lead.

  3. The record is updated

    Kerux writes the status back.

An example workflow

  1. A record enters the Ready for LinkedIn view; the automation's script POSTs it to the trigger URL with its id in custom.airtable_id.
  2. Kerux runs the invitation and messages.
  3. Reply: the When the lead replies box sends them to a short follow-up campaign, where a Webhook / HTTP step PATCHes the record with Status: Replied, using {{lead.custom.airtable_id}}.
  4. Meeting booked: a campaign started by the Meeting booked Kerux event writes Meeting booked and {{meeting.start}} to the same record.
  5. Your Airtable views stay the single list of who is where.

What data flows

Kerux sends to Airtable

  • lead.first_name
  • lead.company
  • lead.linkedin_url
  • meeting.start

Airtable sends to Kerux

  • linkedin_url
  • first_name
  • last_name
  • email
  • company

Set it up

  1. In Airtable, create a personal access token (Builder hub > Personal access tokens) with data.records:read and data.records:write on your base.
  2. In Kerux, open Integrations > Connections and click Connect on Custom API (under Developers). Pick how Airtable signs in, paste the key and Airtable's Base URL, click Save, then Test connection.
  3. In an Airtable automation, add a Run a script action that POSTs the record to the Kerux trigger URL with linkedin_url, names, email and custom.airtable_id.
  4. Add a Webhook / HTTP step that PATCHes /{baseId}/{table}/{{lead.custom.airtable_id}} with the fields to update.
  5. In the campaign's Builder, click Test to open Test on one lead: the lead's journey shows what Kerux sent to Airtable and what came back.

Questions

Does Kerux have a native Airtable integration?

Not a one-click app. Kerux works with Airtable today through Airtable's own API: you save your Airtable key once in Kerux, then HTTP steps and webhooks do the work inside your campaigns. Nothing to install and no Zapier needed.

Do I need Zapier for Airtable?

No. Airtable's automation script calls Kerux directly, and Kerux calls Airtable's API with your token.

What happens if Airtable is down or refuses a call?

The lead stops with Airtable's own error message and shows in Need attention with a Retry button. It never shows as finished because a call failed, and nothing else goes out to that lead until you decide.

Use it in a campaign

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