Via API steps and webhooks No app to install: Kerux talks to Attio's API with HTTP steps and webhooks, set up once.

LinkedIn conversations in your Attio CRM

Q: What happens if Attio is down or refuses a call?

The lead stops with Attio's own error message and shows in Need attention with a Retry button. It never shows as finished because a call failed, and nothing else goes out to that lead until you decide.

When someone accepts your invitation, Kerux asserts their person record in Attio. Replies add them to a list, and a stage change in Attio moves them to another branch.

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How it works

Daniel connects
Your invitation is accepted.
Attio has the record
Created or updated, then added to a list.
Daniel Kim
1. Stage moved to Demo in Attio
2. Branch: demo booked
3. Follow-up 2
Attio steers the campaign
Moved to Demo in Attio, so Kerux changes path.

An example workflow

Invitation accepted: a Webhook / HTTP step asserts the person in Attio, matched by email, with the LinkedIn URL.
The LinkedIn message goes out.
Positive reply: the When the lead replies box sends them to a short follow-up campaign, where a step adds the person to your Hot from LinkedIn list.
A Wait for webhook step listens to Attio's record updates, matched by record id.
Stage moved to Demo: the lead leaves the follow-up path and gets a prep message.

What data flows

Kerux sends to Attio

email
lead.first_name
lead.last_name
lead.company
lead.linkedin_url

Attio sends to Kerux

data.id.record_id

Set it up

In Attio, open Workspace settings > Developers, create an integration and copy its access token with read and write access to records and lists. Kerux sends it as a bearer token.
In Kerux, open Integrations > Connections and click Connect on Custom API (under Developers). Pick how Attio signs in, paste the key and Attio's Base URL, click Save, then Test connection.
Add a Webhook / HTTP step that PUTs to Attio's assert endpoint for people (/v2/objects/people/records, matching on email_addresses) with the lead's name, email and LinkedIn URL.
For changes back, create a webhook in Attio's developer settings for record updates, pointing to a Kerux Wait for webhook step's shared URL.
In the campaign's Builder, click Test to open Test on one lead: the lead's journey shows what Kerux sent to Attio and what came back.

Questions

Does Kerux have a native Attio integration?

Not a one-click app. Kerux works with Attio today through Attio's own API: you save your Attio key once in Kerux, then HTTP steps and webhooks do the work inside your campaigns. Nothing to install and no Zapier needed.

Will Kerux create duplicate people in Attio?

Not with the assert endpoint: Attio updates the record whose email matches and creates one only when none does.

Can an Attio list start a LinkedIn campaign?

Yes, through Zapier, Make or n8n: when a person is added to a list, send their LinkedIn URL to a Kerux trigger URL.

What happens if Attio is down or refuses a call?

The lead stops with Attio's own error message and shows in Need attention with a Retry button. It never shows as finished because a call failed, and nothing else goes out to that lead until you decide.

Use it in a campaign

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