Follow up LinkedIn Lead Gen Form leads on LinkedIn

An example workflow

1. Add the LinkedIn profile URL field to your Lead Gen Form in Campaign Manager.
2. A new response triggers your Zap, which POSTs it to the campaign's trigger URL with linkedin_url, name, email and company.
3. Kerux sends a connection request with a note about the report she asked for.
4. Accepted: a short message offering a walkthrough.
5. No reply: one follow-up, then the lead stays for your email nurture.

What data flows

Set it up

1. In Kerux, open the campaign, click + Connect on the Automations half of the first card, choose Incoming webhook (API) and click Copy link. That trigger URL is where new leads go, as JSON with at least linkedin_url.
2. In LinkedIn Campaign Manager, add the LinkedIn profile URL field to your form, next to name, email and company.
3. In Zapier, start a Zap with the LinkedIn Lead Gen Forms app's New Form Response trigger and pick the ad account and form.
4. Add Webhooks by Zapier > POST to the trigger URL, payload type JSON: linkedin_url from the profile URL field, plus first_name, last_name, email, company and title.
5. For the other way, add your Zap's or scenario's webhook address in Integrations > Developers under Webhooks, pick the events you want (for example reply.positive) and click Send test event.

Plan limits: Lead Gen Forms come with LinkedIn ads. Zapier's Webhooks step needs a paid Zapier plan.

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