Kerux
Via Zapier, Make or n8n RB2B connects through Zapier, Make or n8n, which handle its sign-in. Kerux takes the leads and sends events back.
Website visitors from RB2B into LinkedIn campaigns
RB2B names some of the people who visit your site, with their LinkedIn profile. n8n or Make passes them to Kerux, which checks them against your ideal customer and starts the campaign.
How it works
RB2B spots a visitor
Daniel looked at your pricing page.
n8n hands him to Kerux
Fields renamed, sent to the trigger URL.
A relevant first message
After the invitation is accepted.
An example workflow
- RB2B sends each identified visitor to an n8n or Make webhook.
- The workflow renames
LinkedIn URLtolinkedin_url(and the name and company fields) and POSTs to the trigger URL with the visited page incustom.page. - Kerux checks the person against your ideal customer; misses don't enter.
- LinkedIn invitation, then a message that doesn't mention the visit.
- A repeat visit from a lead already in the campaign moves them to a faster path through a Wait for webhook step.
What data flows
RB2B sends to Kerux
linkedin_urlfirst_namelast_namecompanytitlecustom.page
Through n8n or Make, renamed to Kerux's fields.
Set it up
- In Kerux, open the campaign, click + Connect on the Automations half of the first card, choose Incoming webhook (API) and click Copy link. That trigger URL is where new leads go, as JSON with at least
linkedin_url. - In n8n or Make, create a webhook (a Webhook node or Webhooks > Custom webhook) and paste its URL in RB2B's webhook integration.
- Add a step that POSTs to the trigger URL with
linkedin_urlfrom RB2B'sLinkedIn URL,first_namefromFirst Name,last_name,companyfromCompany Name,title, andcustom.pagefromCaptured URL. - In Kerux, under Integrations > Developers > Trigger URLs, turn on Check people against my ideal customer first for that trigger.
- For the other way, add your Zap's or scenario's webhook address in Integrations > Developers under Webhooks, pick the events you want (for example
reply.positive) and click Send test event.
Plan limits: RB2B's person-level data (with LinkedIn profiles) is on its paid plans and covers US visitors (RB2B's site).
Questions
Does Kerux have a native RB2B integration?
No. Today RB2B connects through Zapier, Make or n8n: they handle RB2B's sign-in, send leads to a Kerux trigger URL and receive Kerux's events. It takes a few minutes to set up.
Why can't RB2B post to Kerux directly?
RB2B sends its own field names (LinkedIn URL, First Name...), and a Kerux trigger URL needs Kerux's (linkedin_url, first_name). n8n or Make renames them in one step.
Should the message mention the visit?
We don't recommend it. Use the page to pick the right campaign or message, not to tell people you saw them on your site.
Use it in a campaign
Try Kerux free for 10 days. No card needed.