Pro plan. Lead forms (the secret URLs in Forms and the Lead form submitted trigger) are part of Pro and Agency (and the free trial), like Lead Ads. On Starter, Connections shows Part of Pro with an Upgrade to Pro button, and making a URL or adding the trigger shows Part of Pro: Lead forms (Typeform, Tally, Jotform…) with the same button. URLs and triggers you already have keep adding contacts on every plan. See Plans and billing.
Connect Google Forms
1
Make your secret URL in Kerux
Go to Integrations > Connections. In Forms, click Connect on the Google Forms row: a side panel opens. Under Name your first URL, type a name you’ll recognize (for example Demo request) and click Create URL, then Copy. Keep it private: anyone with this URL can add contacts to your workspace.
2
Open Apps Script
Open your form in Google Forms, click the three dots at the top right and pick Apps Script.
3
Paste the script
Replace what’s there with the script below, paste your Kerux URL between the quotes on the first line and click Save.
4
Run it on every response
In Apps Script, click Triggers (the clock on the left) > Add Trigger. Choose the function sendToKerux, event source From form, event type On form submit, and click Save. Google asks you to allow the script: allow it (it only reads this form’s responses and sends them to your URL).
5
Send a response
Submit your form once. In Kerux, the URL’s card shows its fields: one per question, named after the question’s title.
Choose where each field goes
When the first submission arrives, the URL’s card in the panel stops saying Waiting for your first submission… and shows Where each field goes: every field of that submission (only the field names, never the answers) and where Kerux puts it.- Automatic is Kerux’s guess. It uses the field’s type when Google Forms sends one (an email question is the email), then the question’s words (First name, Company, Job title, Phone…), and any answer that is an email address or a LinkedIn profile URL.
- Pick another target to change it: Email, First name, Last name, First and last name, Phone, Company, Job title, Location, Address, City, Country, Postal code, LinkedIn profile, a Custom field (use it in messages as
{{contact.custom.<name>}}), or Don’t keep. - Click Save mapping. Every next submission uses it.
Start a campaign from the form
1
Add the trigger
Open your campaign, go to its Triggers tab and click + Add > Lead form submitted.
2
Pick the source
Under Source, pick Google Forms. Under Which URL, pick one of your Google Forms URLs or Any Google Forms URL. Leave Every form, or pick Only these forms once a submission from them has arrived. Click Add the trigger.
Good to know
- No LinkedIn profile? They still come in. People without a LinkedIn URL become contacts by their email. Email and other steps run; LinkedIn steps wait (shown in Home > Tasks with the reason missing LinkedIn URL) until someone adds their profile, then continue by themselves.
- Never twice. Google Forms may send the same submission again (a retry, a test sent twice): Kerux recognizes it by its response id and adds the person once. Someone who is already a contact is updated: empty fields are filled, their answers are saved as custom fields.
- One URL per form. Make as many URLs as you like (Add another URL), so each campaign can pick its own.
- If the URL leaks, click Make a new URL on its card: the old one stops working at once. Paste the new one in Google Forms. Turn off stops the URL for good.
- Limits. Each URL takes up to 60 requests a minute; more get an answer to try again later. A body can be up to 256 KB.
- Only workspace owners and admins can make URLs and see them. Members see Ask an admin on the row.
- Answers are data, never instructions: whatever someone types in your form is stored as text, nothing else.
With the API
The same URLs are in the public API:GET /v1/integrations/form-relays, POST /v1/integrations/form-relays ({"tool": "google_forms", "name": "Demo request"}), PATCH /v1/integrations/form-relays/{id} (rename, or mapping), POST /v1/integrations/form-relays/{id}/rotate, POST /v1/integrations/form-relays/{id}/test, DELETE /v1/integrations/form-relays/{id}, and POST /v1/workflows/{id}/lead-form-triggers ({"provider": "google_forms", "page_id": "*"}). See the API.
Sources
- Google: Installable triggers, FormResponse and UrlFetchApp.
Kerux reads what the script above sends, built from Google’s Apps Script documentation. If a field arrives somewhere unexpected, change it under Where each field goes, or contact support from Get help.