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Kerux uses your Facebook in two places: Lead Ads, to bring in the people who fill in your lead forms, and Social posts, to publish on your Facebook Pages and Instagram. This page explains what you allow when you connect, what Kerux does with it, who pays for what, and how to take the access back.
Connecting Facebook directly isn’t available in every workspace yet. If Connect on the Facebook / Instagram row opens the Zapier or Make steps, or the Facebook card in Social posts says Not available yet, bring your lead ad contacts in through Zapier or Make meanwhile.

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Your own Facebook, your own Pages

  • You connect your own Facebook account. You sign in to Facebook yourself and choose which of your Pages Kerux may use, and the Instagram professional accounts linked to them.
  • Kerux acts on your behalf, only on the Pages you chose. Posts are published on your Page, and contacts from your lead forms arrive in your workspace.
  • Nothing goes through anyone else’s account. Not Kerux’s, not another customer’s.
  • Kerux never sees your Facebook password. You type it on Facebook’s own screen, never in Kerux.

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Where you connect

Each one asks Facebook only for what it needs. If you use both, you go through Facebook’s screens twice. That’s normal.

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The screens you see on Facebook

1

Sign in

Click Connect in Kerux. Facebook opens. Sign in with the Facebook account that manages your Pages, or continue as yourself if you are already signed in.
2

Choose your Pages

Facebook shows Choose the Pages you want Kerux to access. We recommend Opt in to current Pages only, then tick the Page or Pages Kerux should use. A Page you create later isn’t included: connect again to add it. When you connect for posts, Facebook may also ask which Instagram accounts Kerux may use: tick the ones linked to your Pages.
3

Keep every permission on

Facebook lists what Kerux asks for, each with a switch or a tick. Keep them all on, then click Save or Continue. If one is off, the part of Kerux that needs it can’t work.
4

Back in Kerux

  • Lead Ads: the Facebook / Instagram panel opens with your Pages. Tick the ones whose contacts come in and click Save Pages.
  • Social posts: Accounts shows Connected. Your accounts are ready in the planner. Each Page appears on the Facebook card, and its linked Instagram account on the Instagram card.

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What each permission is for

For Lead Ads: For Social posts:

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Who pays for what

  • Your ads: you create and pay for them in your own Meta Ads Manager, with your own payment method. Kerux doesn’t create ads, doesn’t ask for access to your ad accounts and never touches your ad spend.
  • Connecting Facebook and Instagram: included in your Kerux plan, with no extra charge. Lead Ads are part of Pro and Agency, and of the free trial. Social posts on Facebook and Instagram are in every plan. See Plans and billing.
  • Zapier or Make: if you bring contacts in that way, that tool’s plan is yours. Facebook Lead Ads is a premium app in Zapier, so it needs a paid Zapier plan; in Make, each contact uses a few of your monthly operations.

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What Kerux does with the connection

  • Brings in your lead ad contacts as they arrive. Each person who fills in a lead form on a Page you ticked becomes a contact and can start a campaign. Instagram lead ads run from your Facebook Page, so they come in too. See Facebook and Instagram lead ads.
  • Publishes and schedules your posts on your Facebook Pages and Instagram, at the time you or your teammates chose. See Social posts.
  • Shows which ad brought each contact in Analytics > Ads. Connected directly, Facebook sends the ad’s id but not its name, so the row says Name unknown. See Ads.
What Kerux never does:
  • Publish anything nobody in your workspace scheduled or published. Posts planned with AI stay drafts until you click Schedule campaign.
  • Read your private messages on Facebook, Messenger or Instagram. Kerux doesn’t ask for that access.
  • Create, change, pause or pay for ads, or look at your ad accounts.
  • Share your Pages or your contacts with another workspace or another customer.

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Privacy and control

  • Access is per Page. Kerux only reaches the Pages you chose on Facebook’s screen.
  • Stored securely. The access Facebook gives Kerux for each Page is kept encrypted and only used for the work above.
  • Stop one Page’s contacts: in Integrations > Connections, open the Facebook / Instagram row, untick the Page and click Save Pages.
  • Disconnect Lead Ads: in Integrations > Connections, click Disconnect on the Facebook / Instagram row. Kerux asks Disconnect Facebook? Contacts stop coming in from its Pages, and Kerux deletes the access it kept. Contacts already in Kerux stay.
  • Remove a Page or Instagram account from Social posts: in Campaigns > Social posts > Accounts, click the x next to it and confirm. Its posts that haven’t gone out are cancelled; published posts stay. Kerux deletes the access it kept for that account.
  • Remove Kerux in Facebook: in Facebook, open Settings and privacy > Settings > Business integrations, find Kerux and click Remove. Kerux’s access to your Pages stops right away, on both Lead Ads and Social posts. See the privacy policy.

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Common problems

Facebook stopped accepting Kerux’s access: you changed your Facebook password, removed Kerux in Facebook, Facebook ended the access, or a permission was turned off. For Lead Ads, click Fix (or Reconnect) on the Facebook / Instagram row in Integrations > Connections. For Social posts, click Connect again on the Facebook or Instagram card in Accounts. Keep every Page and permission ticked on Facebook’s screens. Your Pages, campaign triggers and scheduled posts stay as they were.The Facebook / Instagram row also shows Needs attention with Fix when no Page is ticked: tick a Page and click Save Pages.
Facebook only shows Pages you manage. For Lead Ads, you need to be able to advertise for the Page (its admin, or someone with advertiser access). Or the Page wasn’t ticked on Choose the Pages you want Kerux to access, for example a Page created after you chose Opt in to current Pages only. Check your access to the Page in Facebook, then connect again (Reconnect in Connections, Add another or Connect again in Social posts) and tick the Page. If Facebook only asks you to continue, choose to edit your earlier settings to see the Page list.
The Facebook account you signed in with doesn’t manage a Page, or no Page was ticked. Sign in with the account that manages your Pages and tick them.
Kerux can only post to an Instagram professional account (Business or Creator) that is linked to one of your Facebook Pages. Switch the account to professional and link it to the Page in Facebook or Instagram, then click Connect again (or Add another) on the Instagram card and tick both the Page and the Instagram account. Instagram lead ads don’t need this: they come in through the Facebook Page.
You clicked Cancel or closed Facebook’s screen before the end. Click Connect again and finish the steps.